Donna R. Anderson

56813 Ashby Court

Elkhart, IN  46516

574-293-7238

574-329-3936 Cell

donna.anderson1030@verizon.net

An experienced professional with extensive skills and experience in sales management, B2B sales, developing and implementing marketing programs, problem solving, and relationship building skills.

RECENT PROFESSIONAL EXPERIENCE

Heraeus

Inside Sales Account Manager    9/2008 to 12/2008

Contact Dental Offices selling Dental Products

Averaged 60 Contacts Per Day

Current leader in sales of  Inside Division

Sold over 159% of Sales Quota in 2 ½ Months

Federated Media/WLEG Froggy Radio     7/2006 to 9/2008

Account Manager

Trained in Customer Focused Selling

Write Copy & Marketing Plans for Clients

Awarded Positive Attitude Award

Increased Account base by 70%

Recognized for building new business

MITO Corporation

Sales and Marketing Manager, Aftermarket Division 1/2000 to 5/2006

Managed a sales department of 5 telemarketing sales representatives.

Handled all aspects of marketing for the aftermarket division

Increased sales by over 500% in the department in less than 4 years - from half a million to over 3 million.

Branded the term, "The Guys with the Cool Stuff", so that MITO became known nationwide throughout the industry.

Developed sales incentive programs to assist customers in product promotions

Maximized utilization of $150,000 advertising budget by designing ads, negotiating rates, and placing ads in both trade and consumer publications

Researched, recommended and implemented sales lead generation programs such as Demand FAX, Post Card Mailers, and InfoUSA SalesGenie, resulting in a 150% quarterly cost savings in lead generation tools

Designed and coordinated production of all sales brochures, cover letters and price lists.

Coordinated a new look for the MITO website and maintained all website content

Devised and developed a Sales Contact program, taking sales data from individual 3-ring notebooks to a shared computer-based system, giving the team the ability to organize sales contact information, collaborate with other team members on identifying opportunities, and track sales tasks to goals.  

Sales Representative, Aftermarket Division 8/1995 to 12/1999

Doubled number of accounts and revenue, even while territory size was reduced.

In 1997, added marketing responsibilities to position.

Highest in team for new account openings

CAREER HISTORY

MITO Corporation 8/1995 to 5/2006

Sales Representative, Aftermarket Division 8/1995 to 12/1997

Sales Representative & Marketing Assistant 12/1997 to 12/1999

Sales and Marketing Manager, Aftermarket Division 1/2000 to 5/2006

Employee of the Year - 2005

The Greater Elkhart Chamber of Commerce 5/1991 to 8/1995

Manager, Membership.

Developed Biz-Ness Expo, a local, annual B2B business conference

Staff Liaison for Ambassador, Membership, Annual Outing, and Expo Council.

Increased non-dues revenues in 1994, making the Elkhart Chamber of Commerce a national finalist for Chamber Of The Year

Quality Hotel (Midwest Motor Lodge)    10/1989 to 5/1991